Shelley Zalis

Chief Executive Officer, The Female Quotient

Shelley Zalis is a pioneer for online research and a champion of gender equality as the founder and CEO of The Female Quotient.

In 2000, she left the corporate world to launch OTX (Online Testing Exchange), which became one of the fastest growing research companies in the world. She sold OTX to Ipsos in 2010, and then led global innovation in more than 80 countries at Ipsos OTX.

Today, as CEO of The Female Quotient, Zalis works with Fortune 500 companies to advance gender equality. The FQ’s signature pop-up experience, the FQ Lounge, brings a Home of Equality to major conferences, companies and college campuses around the world. The FQ Lounge is the gathering place for leaders of all levels at events including the World Economic Forum, Cannes Lions and the Consumer Electronics Show. Through the destination-turned-movement, Zalis has connected more than 18,000 women in business and created the largest female-led community to transform workplace culture.

Zalis is also the co-founder of #SeeHer, a movement led by the Association of National Advertisers (ANA) to increase the accurate portrayal of women and girls in advertising and media. Likewise, she is on the Board of Directors for MAKERS, ColorComm and Dress for Success.